Online tools enable evaluation of a much wider range of student actions, such as how long they devote to readings, where they get electronic resources, and how quickly they master key concepts.
While marketing claims to understand the actions and motivations of buyers in each stage, in reality B2B marketers and tools like lead management and marketing automation focus on the solution evaluation and validation stages.
New empirical techniques in merger evaluation, fed by scanner data and advances in the econometrics of differentiated products, are genuinely productive tools for estimating the market power of merged firms.