Feith and two Pentagon offices that reported to him at an early stage in the war on terror, the Counterterrorism Evaluation Group and the Office of Special Plans.

CENTERFORSECURITYPOLICY: America is indebted to Douglas Feith

While marketing claims to understand the actions and motivations of buyers in each stage, in reality B2B marketers and tools like lead management and marketing automation focus on the solution evaluation and validation stages.

FORBES: Influencing Your Buyer