It adds a pay for performance overlay that allows the agency to earn up to a 23% margin when meeting a performance criteria that includes Agency Evaluation Score, Specialist Metrics, MarCom Metrics, and Business Performance Metrics.

FORBES: Coca-Cola Is Changing The Way It Pays Agencies

World-wide, from 1970 to 2010, male life expectancy at birth increased to 68 from 56, and female life expectancy at birth increased to 73 from 61, according to a study published in December by researchers mostly from the Institute for Health Metrics and Evaluation, at the University of Washington in Seattle.

WSJ: Seeking a Survivor for a Lifetime Appointment