To stay with the metaphor, we can compute an optimal route through New York (the creation of a test), we can send a robot to drive the route (test execution) and check if the route conforms to the map (evaluate the outcome).
To help ensure a successful outcome, take the time to evaluate each financial option on the length of time you will be able to use the funds, the costs of using the funds (such as interest payments), and also the amount of company control you might lose due to ownership positions others will then have.
New therapies to attack these diseases require large outcome studies in order to enable the medical community to evaluate the new drug when compared to existing treatments.