Extensive anthropological and ethnographic research across India and in many countries around the world was completed.

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Lord Ashcroft - who once was the deputy chairman of the Conservatives - compiled some ethnographic research in 2011 about thoughts associated with the party by minorities.

BBC: The Conservatives and ethnic minority voters

"We feel Nabanna won the award because it laid a great stress on ethnographic action research, " said Ghosh Ray.

UNESCO: Communication and Information

The study, conducted by research firm InsightsNow, combines qualitative, quantitative and ethnographic methods, and tracked user behavior and clickstreams in the US, across mobile web, apps, and other mobile services.

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