One is from an ancient philosopher, one from a 20th century Nobel Laureate, and one from a 21st century ethics thought leader.

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Ethics Committee Chairman Joel Hefley of Colorado said in December he thought it would be "appropriate" for the panel to look into the matter.

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Including such things as ethics, consideration of the wider aims of society, any thought at all about corporate social responsibility or even an acknowledgement of the idea that there are other stakeholders.

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