Ethics matter particularly in entrepreneurial decision making as well.

FORBES: Why Entrepreneurs Don't Go Stag to the Prom

Hubbard wants students to better understand how decision-making and ethics interweave across disciplines and sectors.

FORBES: Coming This Fall to Columbia B-School: Full Disclosure for Faculty, Ethics for Students

Without tying ethics to a business curriculum, "we are graduating students who are very myopic in their decision-making, " says Diane Swanson, founding chair of the Business Ethics Education Initiative at Kansas State University.

WSJ: Some B-Schools Step Up Efforts to Tie Ethics to Business Programs