Regulatory pressures have failed to guarantee ethical behavior and social responsibility in corporate America, and efforts at self-management have fallen short time and again.
It promotes self-regulation by the media, and the development of ethical codes of practice as well as awareness raising about issues of media accountability among the public.
The highlighting ethical standards in digital age, media concentration impacts on media's role, hate-speech and self-regulations, challenges to investigative journalism and Media and Information Literacy in both Urdu print and electronic media.