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The poll, commissioned by BBC Religion and Ethics, asked young people to choose their top moral issue, with options including buying ethical products, being faithful to a partner and caring for the environment.
BBC: Caring for family 'top moral issue for young'
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The company ethos ticks the policy boxes for liberal consumers: it stocks Fair Trade products, is recognized as an ethical employer by Etisphere, and holds Cup Summits each year to address recycling solutions.
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Sure, many shoppers say they want to only buy products made in the United States from ethical companies that pay good wages and give their employees holidays off.
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This is indeed what a lot of people mean by ethical behaviour, taking better care of the workers who make your products.
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The same consumers that want corporate social responsibility in the products they buy want an outlet to invest in an ethical way .
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That means going beyond perfunctory donations to charity and throwing a few eco-friendly products into the store mix, but instead, making ethical retailing an integral part of a business strategy.
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Signing petitions, boycotting products, gabbing about issues in social media, or buying from ethical companies instead?
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Besides SCI and biotechnology research, most of the budget is used for ethical and over-the-counter (o-t-c) products.
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Perhaps it takes a far more ethical mindset on the part of money management firms to decline to offer financial products that will result in vast assets under management and high fees (but poorer performance), in favor of less assets and fees but improved investor returns.
FORBES: Everyone Wants Kool Aid: Pruning the Money Management Tree (October 29, 2008)