While the legal issues may be contentious, the ethical boundaries seem clearer.

CNN: Was the Shell oil hoax ethical?

But for drug companies to actively pitch their drugs for uses that aren't sanctioned by the FDA crosses legal and ethical boundaries.

FORBES: Pharma's Ghosts

He says the work most lobbyists do is well within ethical boundaries.

NPR: The Work and Ethics of Lobbyists

Another idea: Bosses should define and demonstrate ethical behavior and the boundaries of risk-taking.

FORBES: Magazine Article

While states may differ as to the ethical requirements applicable to lawyers within their boundaries, in our opinion those who serve as legal advisers to pension fiduciaries should observe the highest ethical standards.

FORBES: Invasion of the Class Action Securities Lawyers (

The American Medical Association's Council on Ethical and Judicial Affairs published guidelines in 2011 suggesting doctors need to "maintain appropriate boundaries of the patient-physician relationship" online and to consider separating professional and personal content online.

WSJ: When Doctors and Patients Are Facebook Friends