The tricky part in proving these cases has been establishing a method for compensating insurers.

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The 360 app will take pictures using the phone's built-in five megapixel camera, and will act as a method of establishing the satellite's position.

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While committing itself to the principle of providing accurate information to consumers, the government has warned that there are "real practical difficulties in establishing traceability to identity method of slaughter to the point of consumption".

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This approach may work well for some but others may appreciate the value associated with establishing goals using the SMART goal setting method.

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DeCode's Stefansson says he hopes the deal will help the company market its services to other drug and biotech companies in the future, by establishing DeCode's software as the standard method for analyzing gene data.

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