The supporters' group was formed shortly after the pub shut in October 2002, with members joining through a website established by a group.

BBC: Pub campaigners save local

The My Little Tony website was established earlier this year, but the election is boosting visitors.

BBC: Web pokes fun at politics

Instead, 99designs grew out of SitePoint.com, an established content and community website for designers and developers that draws millions of monthly visitors .

FORBES: How Both Crowdsourcing and Competition Sparked 99designs

Like the friendly letters, there are recurring themes: condemnation of Zimmerman's conduct that night, mocking the website he established to collect donations for the legal defense and even ridiculing the physical appearances of him and his wife, Shellie.

CNN: SHARE THIS

In addition, Saudi textbooks are also posted on the Saudi Education Ministry's website and are shipped and distributed free by a vast Sunni infrastructure established with Saudi oil wealth to many Muslim schools, mosques and libraries throughout the world.

CENTERFORSECURITYPOLICY: Center For Security Policy

His personal website refers to him as having a "non-stop enthusiasm for innovation and fresh approaches to established industries".

BBC: Jessops brand sold to Dragons' Den's Peter Jones

It's couch-surfing writ large, and the pioneering website Airbnb has transformed itself into a formidable rental-by-owner behemoth that's giving established agencies a run for their money and inspiring a legion of followers.

CNN: Staying in a stranger's home: A field test