Without masses of experience and without an established name in an industry where reputation is everything, he was still confident he would get the business off the ground.
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The international consumer, especially, will be much more prone towards going with an established brand name as opposed to a Dunkin Donuts or Caribou Coffee.
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Rather than trying to figure out a business idea, you could buy into a big chain with a proven system and established brand name, rake in profits, and never have to report to a boss again.
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Certain barriers still exist, most importantly the lack of an established brand name in higher education and the ability to award degrees, but businesses feel they will be able to surmount these barriers, which have come to seem "incredibly fragile, " Levine said.
There is no chance whatsoever that Murdoch will leave the lucrative British Sunday redtop market to his rivals when he has an established and successful brand name running six days a week.
He has established a foundation in his name to help people in his native country, focusing on four pressing issues.
And for the brands, it is a DVR-proof way of getting their message across and associating their name with an established franchise.
The name Hess is well established in German 20th-century history.
"If you have an established business, are happy with your name and your customers and prospective customers know where to find you, then I would not see a business case for moving, " she said.
The awards -- established in 1990 by the nonprofit that bears the name of one of America's founding food writers and cooks -- honor chefs, food journalists, restaurateurs, cookbook authors, restaurant designers and architects who have achieved excellence in the food and beverage field.
In the meantime, Arnault has established himself as a global player and the most important name in fashion these days.
InBev has already been accused of tinkering with the long-established recipes for its iconic brands, mostly in the name of cost reduction.
This is due to the efforts of conservationists such as those working in Volcanoes National Park, in northwest Rwanda, where Fossey established a research center which continues to run in her name today.
Founded in 1968, IB is (as its name suggests) a global program, well-established in nearly 150 countries, serving more than a million students.
And that has Prof Stolper and the rest of the rover science team leaning (with a lot of caveats) towards a classification that sits on a well-established sequence of alkaline igneous rocks - one that goes by the name "mugearite".
Muzzy Lane is one of the big name developers in game based learning, working closely with long established players in the education market like McGraw Hill Education.
If you have a lot of wealth to your name it is the smartest thing anyone, especially a well established woman like Katy Perry, can do to protect themselves in the long run.
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The consequences of an innocent person having their name thrust into the public domain before the outcome of the trial is established, especially in this tabloid-ruled age, are potentially as tragic as those suffered by my friend.
With a 1.35% annual yield, Sallie Mae is looking to pick the pockets of established online-account players like Capital One and Ally Bank (the new business name of GMAC), which respectively offer yields as high as 1.45% and 1.39%.
The girls asked could only name a handful of successful businesswomen, most of them because they have an established celebrity profile.
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This name carries the implication, at least in the age of Kanye West, that an established artist of Snoop's caliber can make some brave steps without losing his audience.
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