To slow cash outlays further, Kassalow is bartering with established brands, including ClearVision and FGX International.
Today, established brands, like Brioni and Canali, are offering updated takes on the classic banker's suit.
They are established brands who have no problem selling season tickets or luxury suites.
It also, down the road, could change the way more established brands sell their clothing.
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Plenty of firms are clinging on, even prospering, by milking and developing already established brands.
The established brands like Nike and Adidas were caught napping by the barefoot trend.
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But if history repeats itself, Act II will continue to be a vicious killer of established brands.
Department stores can no longer use their size alone to prevent established brands from selling in Sephora stores.
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Also notable was the fact that big established brands witnessed significantly better results than new and lesser-known brands.
Established brands such as TV shows and soft drinks push apps out as part of an ad campaign.
For established brands, the format provides a direct way of interacting with customers, turning each day's trading into a consumer focus group.
This latter phenomenon is an indication that the Type-In campaigns are getting a boost from the larger marketing efforts of established brands.
Because major appliance manufacturers don't have a lot of expertise in embedded system development, look for partnerships between established brands in both fields.
Giant Media, a Venice Beach-based viral video company, has the aim to bring startups and established brands to larger and more diverse audiences.
LVMH, Richemont and Swatch which are present in duty-free outlets and big cities worldwide and have established brands in China itself, should also do well.
Many established brands are still struggling with shrinking unit counts.
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Well-established brands like Jaguar, Weetabix, Heinz, or Carphone Warehouse may reap largely reputational benefits, while smaller brands can enjoy a significant financial boost from the recognition.
This has brought to prominence previous obscure names such as Triquint and Skyworks, while igniting new growth opportunities from well established brands such as Qualcomm.
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In the physical world, people prefer to buy established brands, or to shop in places that are popular and that they have heard good things about.
However, some question whether the new measures will alone be enough to spark real competition as new players will have to take on well-established brands with huge scale.
Or, follow Mr. Turk's advice that particularly in cashmere, established brands have the edge, if only because customers have put their product's durability to the test for decades.
On the other hand, negative publicity uniformly hurts established brands.
One forecast: although a few familiar names and even whole businesses may vanish forever, most large companies with established brands should survive and prosper from the spread of the Internet.
While price may not be as important in the high-end segment, trying to sell against established brands like Audi, Buick, Mercedes and BMW with a significant price disadvantage will be challenging.
Despite a decent knowledge base, established brands and a captive domestic market for consumer electronics, the big five have failed to bear the pain of a global downturn in the market for chips.
After years-worth of selling her pieces to established brands that would slap their own labels on the pieces, Niemeyer opened her first store in the chic beachfront neighborhood of Ipanema in the early 1990s.
Technology has helped Firstpost leapfrog the established brands, but more the brand reflects the spirit of next generation names which are more attractive to the rising generation than the brands that defined earlier eras.
Nearly all the established brands in Delhi have recently opened business-oriented counterparts in the burgeoning city of Gurgaon, including the Oberoi Gurgaon, Vivanta by Taj (opening 15 December), Leela Kempinski and Best Western Skycity.
What startups and established brands need in crowded markets and on an even more crowded Internet is a way to distinguish themselves from their competition, as well as ways to get as many people sharing their content as possible.
The choices in the electric motorcycle market just keep getting juicier, and while you'll still have to stick with the more established brands like Brammo, Zero or BRD if you're looking to make a purchase, a hot new prototype has just been unveiled that threatens to make them all look a little bit... pedestrian.
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