Most marketing degrees teach people how to build brand awareness and how to establish brand metrics (anything that looks like a funnel or a pyramid mostly) and budgets are tied to them, and with that, a brands future.
"We wanted to establish a brand that everyone associates with high quality, like Gore-Tex, " says Coombs, 34.
He returned to India and told his brothers that he wanted to establish the brand in the Gulf.
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Now, having begun to establish its brand in this way, Fidelity is trying to broaden its reach by bypassing intermediaries altogether.
They'd been commissioned to create 10-second "interstitials"--quick ads meant to flash a logo and help establish a brand--for a newly conceived cable channel.
It is a survival strategy--to find financing, get your products on the shelf, win customers for your service, establish your brand, rise above the noise.
Bezos also spent heavily on traditional advertising to establish a brand.
The opportunity to establish the brand as a thought leader in multiple social media channels, such as webcasting and podcasting, allows brand managers to proactively manage marketplace perceptions of their business.
"We have spent heavily to establish our brand image and didn't want to associate ourselves with anyone who would jeopardize that, " says Mitchell Handler, director of North American sales for Italian handbagmaker Francesco Biasia.
While Tom Brady, the face of UGG for over a year, may have helped to better establish the brand with men, his most recent campaign does not appear to be too much of a hit.
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Standing tall with a 4.3-inch display and being the first of Nokia's brood to boast LTE connectivity, the 900 is the company's call-to-arms, a mid-range contender crafted with a single-minded mission: shore up the gaps left by the lesser 800 and 710 and establish a brand presence.
"We're proud of the Vudu brand and see it as a way to establish a new brand in the online business, " says Greg Hall, Wal-Mart's head of home entertainment.
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"An interesting angle will set you apart from countless others, build your credibility and establish a personal brand, " says Yoshke Dimen of The Poor Traveler.
The firm is ambitious: it hopes to establish a global brand.
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The immigrant understands that the opportunities she has seized will establish an evolving personal brand for her.
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One answer is to establish a powerful personal brand independent of work experience.
Hoteliers hope that whiffs of these scents will make you link their property with positive memories and emotions, as well as establish and market their brand.
It was this development, he said, that helped establish Shanghai as a global brand.
In either case, NSI recognizes the user as the direct owner of the domain name, which can be used to establish a company's online brand through URLs and e-mail addresses.
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On the other side of the fence, TBG will be led by Senior Vice President (Product Group) Dr. Peter Hortensius to better establish the business-friendly Think brand in the consumer market, as well as continuing to stay ahead of the game in the global commercial business.
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Bentley thought that in order to build his brand it was crucial to establish strong racing and engineering credentials.
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The team uncovered universal insights that Mahindra could maximize to leapfrog the competition and establish itself as a salient and original brand.
"There is a tremendous opportunity to re-energise a wonderful brand and to re-establish Waterstone's at the hub of the UK book world, " he said.
Story Telling Tales: Brand that seek real differentiation and wish to establish emotional connections that result in real band engagement with consumers will need to get much better at storytelling.
As much as I like the coolness and efficiency of social media, I also know that the coolness and efficiency of great brand lines take more than seven seconds to establish.
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Montoya isn't likely to be featured in the pages of US Weekly, but vendors must establish relationships with up-and-comers, hoping that brand loyalty will follow the talent into superstardom.
Like any brand that has lost its way, the GOP needs to clearly establish who it is and what it stands for.
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And the Trotters have confounded all expectations this term by playing a slick brand of pass-and-move football that has helped them establish themselves in the top half of the table.
And, once they establish their career and reputation, they face an additional challenge of creating their own personal brand in their careers.
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