Creating a new product category is essential for Apple to break out of its current trading pattern.

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The idea is to launch a quality product first with the essential differentiating suite of features.

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Just as in Japan, politicians have failed to make the structural labour- and product-market reforms essential to spurring growth.

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This is more essential than ever when a merger is the product of weakness rather than strength, as so many of today's are.

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What no one was doing, Workman realized, was producing a cheap, flexible and easy-to-maintain product that can handle the less essential tiers of data on any kind of network.

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It is essential to understand not only the seasonality behind your product and services, but also how available, receptive and engaged your customers will be to hearing from you.

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Besides opening new branded stores, the company has also been busy expanding its product range, moving into both a bath-and-body line, perfumed essential oils and Italian hand-made leather goods.

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And while the smartwatch has existed for several years as a niche product, the winner in this race will be the one who popularizes it as an essential gadget.

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Through the combination of advanced product platforms, a more balanced business and increasingly global opportunities, I believe we have the essential elements in place to achieve mid-teens growth in fiscal year 2012.

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It is essential that any team driving a startup have the guts to take the necessary risks involved with creating a truly disruptive product.

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