The idea is to launch a quality product first with the essential differentiating suite of features.

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This is more essential than ever when a merger is the product of weakness rather than strength, as so many of today's are.

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What no one was doing, Workman realized, was producing a cheap, flexible and easy-to-maintain product that can handle the less essential tiers of data on any kind of network.

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Creating a new product category is essential for Apple to break out of its current trading pattern.

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Through the combination of advanced product platforms, a more balanced business and increasingly global opportunities, I believe we have the essential elements in place to achieve mid-teens growth in fiscal year 2012.

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