The details of how it was done might well have been, but the essential idea is not.
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The essential idea is that where someone has posted material that breaches said privacy laws then Google should be forced into removing that material from the index.
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The essential idea is that the more people who are involved in editing and changing the page, more often, in the run up to release then the more successful the movie will be.
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It tightens and sharpens its branding expressions as appropriate, but the essential Pepsi brand idea is still on its original trajectory and its customers remain Pepsi-strong.
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Over the past few years, using LinkedIn to find work has gone from a good idea to essential.
The vision, experience and conviction that turns blueprints into great cities while retaining the integrity of an idea and guiding essential changes through the intricacies of codes, zoning, market economics, popular expectations and procedural complexities is something for which politicians, businessmen and special interests are notoriously ill suited.
Fundamental to the Giuliani proposition is the idea of Giuliani as the essential problem-solver.
Yet that very idea, the one that is considered essential for children by the English left, would leave them aghast, horrified even, if it were even suggested for how adults might be treated.
National plans cover topics such as who will be first in line for treatment, how to keep essential services running and when it might be a good idea to prevent public gatherings and close schools to slow the pandemic's spread.
Few people like the idea of retiring later, but it may be essential to prevent the ageing of populations from wrecking public finances.
Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr. Jobs has long been the acknowledged master.
The essential character of those devices, and even a very basic idea we now take for granted, that those devices can have a character all that was defined by one person more than any other: Steve Jobs.
The idea is to launch a quality product first with the essential differentiating suite of features.
With that idea in mind, I recommend two books about the essential role of price in capitalism: Lessons from a Road Warrior: How I fell off a horse, earned 15 million air miles, got sand in my shoes and learned how to invest by John Rutledge and The Price of Everything: A Parable of Possibility and Prosperity by Russell Roberts.
It is essential that he should be thwarted in this ambition and disabused of any idea he may have that the West would tolerate it.
But the idea that schools should be on a more equal footing is not only widely popular, but also apparently essential to the survival of America's rather rocky public-school system.
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