His idea carries the quixotic whiff of Esperanto, the international language that failed to become mainstream.

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IR Europe's common language should be Esperanto.

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There was a time about two decades ago when the debate was what would be the next global business language: German, Spanish or Esperanto.

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And it does so in a dumbed-down Esperanto that its audience can't fail to understand -- the universal language of commercial TV sitcoms, with their constrained cultural vocabulary and their subtext of harmlessness: Don't be offended, none of this really means anything, it's just a goof about a lot of dumb stuff going down around us.

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