Smart brand managers also know that a brand must stay relevantly differentiated, especially with its core customers, to maintain top billing.

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Without a doubt, these 20 million bloggers have shaken the profession of journalism to its core, especially with the rise of all-online publications.

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But I do think RIM is scrappy enough to hold on to a core portion of its core user group businesses and then build from that base, especially with the rollout of BB 10.

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