This latter point is where they draw my ire, especially given their scale in our industry and the many strategic alternatives.

FORBES: Connect

"Consumers are clamoring for the ability to own digitally-delivered titles in high definition, especially in our HDX format, and we are excited to be the first in the industry to meet this consumer need, " said Edward Lichty, VUDU's EVP of Strategy and Content.

ENGADGET: VUDU first on-demand service to sell HD and HDX movies HD

"In order not to have a negative effect on our industry, especially under this crisis situation, we decided to call it 'novel flu' from now on, " said Androulla Vassiliou, the European commissioner for health.

CNN: Inaccurate 'swine' flu label hurts industry, pork producers say