The decline in drinking is most marked in southern Europe, where there has been a notable dropping-off in wine-drinking, especially during the working day.

ECONOMIST: Drinking in Europe

We graded each country based on alcohol consumption per capita, legal restrictions on drinking, diseases resulting from alcohol abuse, and whether drinking habits, such as binge drinking or drinking in public places, are especially risky.

FORBES: Europe's Biggest Drinkers

Overall, the campaign aims to make people aware of the fine line between social drinking and drinking too much, especially when people drink in the home.

CNN: 'Drinking Mirror' app aims to show how alcohol ages you

Water purification plants (especially in large cities which recycle their sewage waste right back into the drinking supply) will hopefully get prioritized for energy allocations when rationing starts.

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