As is also typical in such situations, I chose to err on the side of safety.

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For local TV interview programs that are live, or recorded as if they were live, I would still err on the side of shaking hands with the host.

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Once again, McPherson's approach differs: "I'm always going to err on the side of caution with product integration, " he says of the critically scorned tactic of grabbing ad dollars.

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My knowledge comes from some work I did for one of the multinational firms a couple of decades back in the UK (err, actually this one in an earlier corporate guise).

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