The service is now compatible with other email services beyond Gmail and can even be integrated into CRM and ERP systems, making it a complete platform service that boasts many practical applications.
It means that ERP information is no longer just for accountants and HR people.
At the turn of the century many assumed that, because the achieved ERP had been high in the past, it would be so in the future.
Companies in every manufacturing arena deployed ERP successfully, squeezing out inefficiencies, standardizing processes and making it easier to define and adopt best practices.
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We expect emerging markets such as Brazil, India, China and other Asian countries to drive the cloud-based business as it is a more cost effective way to adopt ERP and CRM and these economies tend to be more price sensitive.
Which is why the company, even as it grows, still only captures a very small slice of the ERP market.
It stands for the Profitability Analysis module of its long-standing ERP software.
Since the dawn of the modern era of business software, companies have spent huge amounts of time and money entering data into applications like ERP, CRM, SCM, HR, PLM and then struggling to get it out.
It has also made some headway into the potentially huge Chinese market with its ERP offering.
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It also launched another version of Business ByDesign recently, which is targeted at ERP needs for specific industries.
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If an ERP system can help the people at Lotus make a race car go faster, maybe it can help you pull ahead of the competition to help your team win, too.
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