For example, a company with multiple business lines might use an ERP app to synthesize customer and business information from the different businesses in order to spot cross-selling opportunities or identify potential cost savings.
Couples that relevant information with structured information such as entries in your Enterprise Resource Planning (ERP) system, and you can better achieve clarity around the transactions your company conducts.
The idea is that applications of all kinds, from ERP to CRM to collaboration systems to HR and so on will all be able to post important events and information to the news feed.