You heard it here first: the next big name in fragrance is going to be Erox.

FORBES: The Sweet Smell Of Success For The Interwebs

The biggest challenge of the impending release of Erox is going to be that all marketing for the scent will be conducted online.

FORBES: The Sweet Smell Of Success For The Interwebs

The stakes for Erox are based on the power of the number of Tweets and the amount of fans its Facebook page can garner.

FORBES: The Sweet Smell Of Success For The Interwebs

This summer, CrowdGather, a company that specializes in working with and improving online communities, will be launching Erox, a unisex fragrance created with synthetic human pheromones.

FORBES: The Sweet Smell Of Success For The Interwebs

It will sold through social media and forum communities and how much of a success the word of mouth gets on Erox may determine how future perfume and fragrance are marketed.

FORBES: The Sweet Smell Of Success For The Interwebs

Erox is slated to release Labor Day 2011.

FORBES: The Sweet Smell Of Success For The Interwebs