For the news industry, "it's huge, " said Eric Vishria, the CEO of RockMelt, which integrated some of these features into its Web browser.

CNN: Facebook revamps site with 'Timeline' and real-time apps

These incumbents are increasingly becoming similar, which makes it easier for RockMelt to stand out, says with Eric Vishria, CEO and co-founder of RockMelt.

FORBES: RockMelt Rethinks Web Browser With More Social Inside