No wonder it is the leader in the eReader market with its Kindle line of devices.
FORBES: Apple And Amazon Should Rejoice As Microsoft Morbidly Embraces Nook
First, using any eReader, whether iPad, Nook, or Kindle, is way cooler (and lighter) than a traditional textbook.
FORBES: Apple Goes By The Book, Will Work With Big Textbook Publishers
Trained Area-e staff are available to assist customers through the eReader discovery experience, providing demonstrations and answering questions.
ENGADGET: New Kobo eReader gets wireless connection, faster processor, pretty colors
Basically, three things: its massive national retail footprint, its brand in the book business, and the Nook ereader.
The Kobo Touch eReader is available in multiple Languages: English, French, German, Spanish, Dutch, Japanese, Italian and now Portuguese.
ENGADGET: Kobo Touch, localized e-bookstore reach Portugal through FNAC
However, the eReader market is growing rapidly and is expected to more than double this year according to Bloomberg.com.
Killing Nook devices will not reduce competition because Microsoft is likely to aggressively market an app in the eReader space.
FORBES: Apple And Amazon Should Rejoice As Microsoft Morbidly Embraces Nook
Borders Group intends to use the capital in order to revamp its website and market its new low cost eReader.
Sadly, all those heavy tomes cost money and I have no interest in duplicating my ownership of the titles in eReader format.
FORBES: Good News For Amazon Prime Members: 'Harry Potter' Coming Soon To The Kindle Library
The easily portable eReader is thin and light, and travels comfortably anywhere.
ENGADGET: Kobo Touch, localized e-bookstore reach Portugal through FNAC
There is precious little wiggle room on price in the eReader market.
FORBES: Target Kicks Kindle To The Curb, Will Best Buy Be Next?
The "Powered by Kobo" program provides a flexible solution for hardware manufacturers and retailers worldwide to launch an eReader or eBook store.
ENGADGET: New Kobo eReader gets wireless connection, faster processor, pretty colors
"In the recent past, we enabled an entire eReader market with our electronic paper, " said Felix Ho, Vice Chairman of E Ink Holdings.
ENGADGET: E Ink acquires SiPix, may dominate e-paper universe
The eReader also supports EPUB and PDF documents, so customers can enjoy the option of borrowing and reading free eBooks from their local library.
ENGADGET: New Kobo eReader gets wireless connection, faster processor, pretty colors
The uncertainty generated by the deal may help Apple to accelerate its share of the eReader market and create a positive sentiment towards its stock.
FORBES: Apple And Amazon Should Rejoice As Microsoft Morbidly Embraces Nook
However, they are growing capital expenditures just as quickly as they look to expand their digital bookstore presence as well as their Nook eReader device.
If you stop reading on a certain page on your laptop, you should be able to open your eReader and be on the same page.
FORBES: Surrounded By Devices, We Inhabit A World of Increasing User-Centricity
Borders' new Kobo Wireless eReader comes with a built-in wireless connection, upgraded hardware in three new colors and a new processor that drives faster page turns.
ENGADGET: New Kobo eReader gets wireless connection, faster processor, pretty colors
Furthermore, a Kobo user's library and bookmarks are automatically synchronized across all the applications and the Kobo eReader offering a seamless Kobo experience on any Kobo-enabled device.
With that said, the significant ramp up in spending to fight against the other big guns in the eReader market is a tough sell to us at this time.
Kobo has developed a strong global following for their eReading service, which includes free apps for the iPhone, iPad, BlackBerry and Android, as well as a dedicated Kobo eReader.
Lastly, we announced NOOK Simple Touch with GlowLight, that we started shipping in the first quarter of fiscal 2013, which has quickly become the highest rated eReader in the market.
ENGADGET: Barnes & Noble's Q4 and FY 2012: revenue up, losses up, hopes Microsoft hurries up
People have been buying books at bookstores ever since the advent of the printing press, and we have to believe that will continue in spite the rise of the eReader.
Just .4 inches thick and 7.8 grams, the lightweight eReader is available in three sleek color combinations: onyx, porcelain with a metallic silver back and porcelain with a pearlized lilac back.
ENGADGET: New Kobo eReader gets wireless connection, faster processor, pretty colors
It seems obvious that the eReader should be cheaper.
FORBES: Apple Goes By The Book, Will Work With Big Textbook Publishers
Kobo has over 10 million registered users in 190 countries worldwide, offers one of the world's largest eBook catalogs, and a line-up of easy to use, award winning eReaders, featuring an eReader for everyone.
ENGADGET: Kobo Touch, localized e-bookstore reach Portugal through FNAC
What's more, Reader Wi-Fi is the worlds' first3 eReader that will allow you to borrow eBooks wirelessly from public libraries thanks to simple, seamless access on the device4 via an on-screen 'Public Library' icon.
There's no indication that free two-day shipping or streaming video will be coming to Russia anytime soon, but the ereader market seems as good a place as any to start a quest for dominance.
应用推荐