To the dismay of his high-minded rivals, Mr Desmond has invented a new low-cost business model for the, er, bottom end of the tabloid market.

ECONOMIST: The newspaper industry

One People.com commenter even suggested that 2013 was "the year of the 'young-er cougar, ' " noting that race car driver and model Danica Patrick, 30, is dating fellow driver Ricky Stenhouse Jr.

CNN: Cougars in training: Young women dating even younger men

It has the same 8-megapixel camera, while the smaller, er, Mega, only comes as an 8GB model.

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