The company launched four funds earlier this summer called the Rydex SGI Event Driven and Distressed Strategies Fund, the Long Short Interest Rate Strategy Fund, the Long Short Equity Fund and the Alternative Strategies Fund.

FORBES: Using Your Investing Alternatives

The characteristics of an equity portfolio can be customized to complement an overall asset allocation strategy in meeting long-term return and risk objectives.

FORBES: Equal-Weight Indexers Didn't Suck Wind For A Decade

Build "social engagement" into your company's social-media strategy, as opposed to promotional tweets and Facebook posts, which can hurt your brand equity in the long run.

WSJ: Creating a Brand for a New Business