The little startup hopes to win by alliances with large-equipment manufacturers and resellers, which it hopes will offer Tello inside their offerings.

FORBES: Magazine Article

The startup takes orders from homeowners, works with solar equipment manufacturers to assemble solar electric systems, ships those systems to homeowners and then arranges for installers to set up the systems on the rooftops.

FORBES: Startup Kiwi Uses Social Media To Sell Solar To Homeowners