Twelve years ago, Britain's Basement Jaxx couldn't get a record label interested in releasing the group's first EP.

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After The Format's first disc, EP, generated significant music-industry buzz, a major label released Interventions and Lullabies in 2003.

NPR: The Format: Refreshingly Shimmering Pop

With time, the band's bombastic nature and unconventional electro-pop music caught the eye of indie label Cantora Records, with whom it released the first MGMT EP, Time To Pretend.

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With this EP, Sheeran gained mainstream attention for reaching number 2 in the iTunes chart without any promotion or label, selling over 7, 000 copies in its first week.

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