Policing environmental marketing claims this is the very best effort our government can make and the best use of their resources and influence?

FORBES: The Need for a Green Index

As the world increasingly embraces the mantra of green products and services, the legal community is encountering a proliferation of litigation surrounding false and misleading environmental marketing claims.

FORBES: "Greenwashing": Deceptive Business Claims of "Eco-Friendliness"

Not all customers need to sign up for advanced pricing schemes for overall savings from operations and lower energy use to exceed the cost of smart meter programs, says Val Jensen, VP of marketing and environmental programs at ComEd.

FORBES: Energy

During the training session this week, the CMC facilitators will also learn about the importance of developing sustainability strategies of CMCs, social marketing, radio editing techniques and environmental education.

UNESCO: MEDIA SERVICES

Earlier this month, Bob Peterson, who runs environmental affairs at Dell, blasted Apple's recent marketing campaign in a blog posting.

WSJ: How Green Is Apple?

One big concern is that businesses might adopt the term "benefit corporation" for marketing purposes without taking meaningful steps to address social and environmental concerns.

WSJ: Can Firms Aim to Do Good if It Hurts Profit?

Kirk Hamilton has an interesting piece up on Kotaku on the marketing push trying to paint the new SimCity as some kind of environmental sim.

FORBES: Will the New SimCity Be An Environmental Simulator?

Robison also has responsibility for worldwide corporate marketing activities, including brand strategy, internal and external communications, digital strategy and hp.com, environmental sustainability, social innovation and customer intelligence.

FORBES: HP's Chief Strategy & Technical Officer Suddenly Steps Down or Was He Fired?