Taylor, head of natural resource studies at Cato: If you care about the environment, go for the cheaper item.

FORBES: The Guilt-Free Consumer

The other critical item here is to involve customers in their natural environment, where they consume your service or use your product (not depending on focus groups, which are artificial and subject to affect contagion) into your development process as early as possible.

FORBES: 4 Things That Set Great Companies Apart from the Crowd

Because defending every line item of welfare spending isn't credible in the current economic environment.

BBC: UK Politics