It has paid dearly for its entry ticket, but the rewards could be commensurate.

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Having a great phone only gives you an entry ticket to this industry.

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Where the prize includes tickets, the BBC will not be responsible for any failure of the ticket holders to gain entry or re-entry to the event due to the behaviour of the ticket holder or their failure to meet the admission requirements of the event, including minimum age of the ticket holders.

BBC: The Eavesdrop: Terms & Conditions

Since 1945, the last time the Cubs appeared in a World Series, the team has famously been the subject of the "Billy Goat curse, " placed by a local tavern owner whose goat was denied entry that year to a Series game, despite having a ticket.

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Cheltenham have introduced the Best Mate Season Ticket to attract punters to racing during credit-crunch times, which allows entry in to the Best Mate Enclosure for all 17 Cheltenham race fixtures.

BBC: Crowds flock to Cheltenham races