At a glance, it would seem like healthy competition as each of the major current players are offering an official entry into the summer box office sweepstakes.
On Sept. 15 The New York Festivals announced a new judging system, whereby Grand Jury judges are now allowed to flag a suspected scam ad by checking a box when viewing an entry online.
Marvel is making all the right moves in their marketing, and this should really set up Thor for a big opening and long-term box office prospects that top his previous entry.