Rather, he says that, just as the language of the genes promotes its own survival via a larger cooperative entity called the body, so language itself endures via the survival of the individual and the tribe.

WSJ: Matt Ridley on the Ideas in Mark Pagel's Wired for Culture | Mind & Matter

Finally, amongst the many points that could be noted, it is clear that this body thought it had obligation to all types of economic entity, in all types of market, and economies.

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