Business And Technology Experience Ray brings enterprise experiences honed from two decades of product management, management consulting, and technology marketing roles.
Many organizations try to earn back their return on investment in project managemententerprise software by activating every function and feature a technology has to offer or by custom developing an elaborate solution.
Last week, I discussed these issues with Dave Sutton, who is founder of TopRight Strategic Marketing, co-author of Enterprise Marketing Management: The New Science of Marketing, and a thought leader regarding technology and marketing.