Chatter is a cloud-based social collaboration application through which enterprise users can create profiles with professional information like personal contact data, area of expertise, and work history.

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Sure, there are profiles and updates in an enterprise social technology, just like on Facebook, and people form together into groups of one kind or another.

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While deploying profiles is common at the enterprise level, encouraging users to click a link in an email to download a new profile for their phone may be educating users to perform risky behaviors.

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As use of Google profiles, and the uptake of Google products (like Search Appliance) in the enterprise, increase Google could become the glue that binds enterprise social networks with the web.

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Rich management controls for securing and managing work profiles including hierarchical group management with Active Directory integration, support for customizable administrative roles with granular capabilities, an intuitive enterprise enrollment process for employees that offers a self-service console, and centralized control of assignable profiles for email, SCEP, Wi-Fi, VPN and proxy servers.

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