In other words, their activities are generally invisible to or left out of the enterprise process of lead generation and management handled typically by marketing roles.

FORBES: What Do I Do With this Customer Lead From My Social Network?

Now, organizations can create a cross-department, enterprise-wide identity management process that provides a layer of intelligence to give enterprises the business insights needed to strengthen IT controls and reduce operational risk.

FORBES: Written by Kevin Cunningham

But when it comes to the management of people, standardization of process has translated into enterprise applications that suck.

FORBES: Connect

Rich management controls for securing and managing work profiles including hierarchical group management with Active Directory integration, support for customizable administrative roles with granular capabilities, an intuitive enterprise enrollment process for employees that offers a self-service console, and centralized control of assignable profiles for email, SCEP, Wi-Fi, VPN and proxy servers.

ENGADGET: BlackBerry Enterprise Service 10 now up for download (video)