Unstructured customer conversation content is very difficult to map to enterprise transaction and master data management systems, which form the core of enterprise business application software.
You can see their work from 1 July 2010 on the Whitley Abbey Business and Enterprise College's website, which you can access through the Sports Day map, which links to the websites of the participating schools.
Here is an example of crime logic at work: the cybercriminal identifies a target enterprise and uses the wealth of information on Facebook, LinkedIn and other social networks to map the organization.