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Unstructured customer conversation content is very difficult to map to enterprise transaction and master data management systems, which form the core of enterprise business application software.
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Instead, single sign-on is built into the handshake between enterprise systems and MobileSpan through the IT management console.
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Professional background: Journalism, Marketing and PR Management for hospital systems, a global enterprise level EMR firm and global tech firms including Intel and HP.
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If given the choice of only being able to move one application to the cloud, most respondents would choose storage (25%), followed by enterprise resource planning applications to manage HR, customer relationship management, supply chain management, and project management systems (20%).
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"We started enterprise search with the ability to search a company's Intranet, then added the ability to go into databases, collaboration systems, and applications, now this, " said Matthew Glotzbach, product management director for Google enterprise search.
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