After the accounting mischief at Fannie Mae the term "government-sponsored enterprise" has a bit of a taint to it.

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Enterprise software from firms such as SAP, Oracle and Baan has factories and accounting departments running smoothly, more or less, but marketing is still in a digital dark age.

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In the early 1990s, manufacturers began to see the value of single enterprise-wide resource planning solutions that integrated manufacturing, logistics, distribution, inventory, shipping and accounting.

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