It may be a good idea to reposition your products or services when entering China.
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But in the mobile era, more small-and medium-sized American companies are entering China and partnering with Chinese companies with better reach.
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It was among the vanguard of global brands entering China, making its first downstream investments in 1991, says Ermenegildo Zegna, grandson of the firm's founder and its joint head.
"America had better wake up to this likelihood, " said San Francisco Mayor Gavin Newsom at a green technology summit last month in Shanghai aimed primarily at foreign investors interested in entering China's burgeoning cleantech industry.
The biggest challenge that foreign investors will face when entering the China market in 2012 is the intense competition that exists for good deals.
Finally, the idea of joining with European nations to abolish export credits for airliners is impractical because new aircraft exporters such as Brazil and China are entering the global market who would not be party to any such agreement.
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Who would have thought, though, that China would be entering the TPP-debate fray?
After all, the history of foreign investment in China is now entering its fourth decade, while the history of Chinese companies doing business abroad is only now being written.
China and others are entering the tricky middle-income stage of development in which the big advances from absorbing rich-world technology start to run out.
Being socially-minded is not just profitable, but it is an emerging paradigm that may sooner or later not just be a luxury, but a necessity: each subsequent generation entering the workforce, even in China, yearns for visionary companies, companies with a larger purpose.
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This is not to say that China, itself, is entering a recession, but a slower growth rate there (2nd largest economy) in combination with growth issues in the US (largest economy), Japan (3rd largest), and a significant recession in Europe bodes ill for worldwide growth and will eventually play out in the equity markets.
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Entering the negotiations, the United States and China had divergent objectives.
Unlike aging America, the populations in many countries like China, India and Indonesia are younger and entering their prime working, consuming and investing years.
The first wave of children born under China's one-child policy are now entering their 20s.
Trade relations took a knock earlier this month when China temporarily blocked millions of dollars of New Zealand meat from entering the country, as it bolstered scrutiny of imports after a spate of mainly homegrown food-safety scandals.
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Because China is such a large market, many technology companies are seeking to make inroads, but actually entering the market is not simple.
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