Enterasys emerged from these challenges stronger, more able to serve their customers and deliver greater value.

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Vala Afshar - Chief Customer Officer at Enterasys and author of The Pursuit of Social Business Excellence.

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Companies with Smartsheet accounts include Cisco, Pepsico, Pandora, Magnolia Bakery and Enterasys.

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Having narrowed the field down to about 15 finalists, Vala Afshar, Enterasys' chief marketing officer, says he's convinced Twitter recruiting is the way to go.

WSJ: The New R��sum��: It's 140 Characters

The authors have shown how Enterasys has been able to create a customer-driven culture by redefining what its values are, which is no small feat in an engineering-centric company.

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Vala Afshar, CMO and Chief Customer Officer of Enterasys Networks and Brad Martin, Enterasys VP of quality and engineering operations have written The Pursuit of Social Business Excellence.

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Earlier this year, the chief marketing officer of U.S. technology company Enterasys, Vala Afshar, announced that he would only consider Twitter applications for a senior social media strategist position with a six-figure salary.

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