Once you enter your URL you can quickly see how long it takes your website to load, and more importantly, what you can do to decrease that load time.

FORBES: Ecommerce Marketing Checklist for 2013

While every web browser still has a URL bar that allows someone to enter a website address, but with shinier interfaces and toys available, the role of the direct URL is being diminished.

FORBES: Directed Browsing And The Death Of The URL