At the time, many companies used software as a service (SaaS), but cloud computing had yet to enter into public consciousness.

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Having had the good fortune of working closely with tens of companies and having met with over a thousand aspiring entrepreneurs and companies in this broad market segment, several important themes have emerged for companies looking to enter, and eventually dominate, the cloud computing market.

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The focus on growth and investment in innovation allowed the company to enter new markets and delve into new waves in the technology sphere such as business analytics and cloud computing.

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