"Authorities in California either didn't put his name into the computer or neglected to enter in the fact that he was a fugitive, " Rutledge said.

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Mr. BAILEY: What we do here at the Jockey Club is we have an approval process whereby the owners of the Thoroughbreds will submit the names to us, and we enter those names into a computer system and run them through a check of the phonetics of the name.

NPR: The Science of Naming a Racehorse

Because this experience enables us to set aside our computer screens, TVs and smartphones, and enter into the reality of the brand.

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Another software feature, called "keychain, " allows users to enter a single password into their machine, which automatically activates all other passwords stored in the computer.

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