Alternative beverage categories like sports drinks, energy drinks, fruit juices, enhanced water and ready-to-drink coffee have witnessed significant demand growth as a result.

FORBES: Coke Has Limited Fizz To $60 With Slipping Soda Sales

The UNESCO-IHE Institute for Water Education: Develop enhanced collaborative activities through an active and growing scientific and professional collaboration with UNESCO-IHE Institute and with the growing network of water-related centres under the auspices of the Organization for the benefit of the Member States and the international freshwater community at large.

UNESCO: Main Menu

This fresh water is ultimately derived from enhanced melting at the base of the Antarctic ice shelves.

BBC: Melt may explain Antarctica's sea ice expansion

These conferences also emphasize the importance of education at different levels for enhanced awareness on the key role that water has in human life.

UNESCO: Programa Hidrol��gico Internacional: Water and Education

"If you compound losing body parts with losing friends, just getting in the water is a release, " he says, adding that fishing gave him enhanced dexterity because it helped him learn to walk on prosthetics in the water.

CNN: Wounded warriors go fishing for recovery

In the process, the skills and experience of both local water professionals and policy-makers are engaged and enhanced.

UNESCO: World Water Assessment Program (WWAP)

That compares with 37 gallons of other water, which includes tap, sparkling, flavored and enhanced waters such as Coca-Cola's vitaminwater.

WSJ: America's new love: Water

That's not counting enhanced and flavored waters, which are growing quickly but remain a small part of the bottled water industry.

WSJ: America's new love: Water