After viewing the programme, I realised that we "English as our first language" speakers may be missing some important point.

BBC: Is the English language conquering Europe?

This English-language workshop is one of the key components of the Capacity-Building Programme of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions, which is being piloted in Africa in order to support the implementation of the 2005 Convention at the national level and to boost the potential of the dynamic cultural sector for sustainable development in the region.

UNESCO: MEDIA SERVICES